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Cineamo stands for the love of cinema. Cineamo cares about both cinema operators and visitors. Since 2019, Cineamo has been creating a digital platform that simplifies contact between cinemas and their guests. Cineamo enables cinema experiences that go beyond the traditional cinema visit. Innovative ideas transform the traditional cinema visit into an unforgettable experience. Cineamo is funded by the German Federal Ministry for Economic Affairs and Energy.
The company was founded in 2019 by Stefan Farnschläder, Philip Käfer and Dominic Warok and is headquartered in Würzburg. At the beginning of 2021, Mr. Warok left the company and in spring 2021 Kersten Neubert strengthened the founding team as a new shareholder. The company describes itself as a software and internet company. The smartphone app 'Cineamo' for Android and iOS devices, the associated application on the web and the corresponding software-as-a-service solution for cinema operations have been developed to date. Stefan Farnschläder married into a cinema family in the mid-nineties and has built up profound knowledge around the cinema business. Cineamo receives expert support from Würzburg's municipal start-up scene. The Innovations- und Gründerzentrum Würzburg (IGZ) and the Zentrum für Digitale Innovationen Mainfranken (ZDI) support the startup with words and deeds. The University of Applied Sciences Würzburg (FHWS) has entrusted two student groups with development tasks as part of two semester projects in the winter semester 2019/2020. In December 2020, Cineamo qualified for funding from the German Federal Ministry for Economic Affairs and Energy as part of the Innovation Program for Start-up Projects and Pioneer Solutions (IGP) as a digital and data-driven business model and received a funding decision in May 2021 for a funding amount of approximately 135,000 euros. Since April 2021, a North German investment company has been supporting the company with a seven-figure investment.
2009: Idea to combine cinema with social media Digitization of film screening in cinemas nationwide not yet given 2015 - 2017: Maturing of the idea of co-determination of the cinema program by app users Development of prototypes/clickdummies Presentation of the prototypes at the first cinemas 2018: Pre-foundation phase Development of the Cineamo app Spring 2019: First Cineamo cinema event with 86 visitors May 2019: Foundation of a corporation and official market orientation November 2019: Start of the first cooperation with cinemas June 2020: Start of cooperation with film distributor Studiocanal Facilitation for cinemas requesting films from the distributor 2021: Funding by Innovation Program for Start-up Projects and Pioneer Solutions (IGP) for a project funding amount of approx. 130,000 euros April 2021: Investment by a North German investment company of 1.1 million euros.