People of Walmart follows Annie Bell Ball, a Smith College graduate forced back to her hometown of Elkhart after the 2008 financial crash. Trapped in a low-wage job at Walmart, her dignity crumbles when a photo of her working becomes an internet meme. Humiliated and unable to escape, Annie spirals into despair, clinging to YouTube for comfort. What begins as a story of survival descends into tragedy, ending in violence that echoes the fractured state of modern America.